What is Social Bookmarking?
Tuesday, July 22nd, 2008OK - What Is SOCIAL BOOKMARKING ?
What is web 2.0 anyway?
I know.. these are ‘confusing terms.’ Unclear. Not self explanatory at all.
What is social bookmarking about? Social Sites? WEB 2.0 ?
Here’s an article to help you understand these popular phenomena:-
Social bookmarking offers many extra
benefits to bloggers, consumers, and
visitors, but there are additional goodies -
benefits for all marketers and business
owners. Both of these groups can take
advantage of a plethora of information
readily available. Tons of information?
Social bookmarking allows users to
share and promote their tastes,
preferences, and brand choices. Not
only are they doing this without
prompting, but there is an element
of creating a network with like-
minded users involved.
The old ways of conducting market
research and finding out more about
target markets and customers are
long gone; with today’s web tools
and freely distributed information,
tracking down the target market
and identifying new trends has
become much easier.
It’s interesting to compare and
contrast the old and new ways of
marketing on the web. When website
and internet marketing first
became effective, the most common
applications included:
* Surveys
* Online newsletters
* Direct e-mail campaigns
* Auto responders
* E-mail collection services
* Visitor feedback through comments
With the surge in Web 2.0
technologies, blogging, and a higher
level of interaction on the web, the
focus has shifted to interaction and
community building. As a result,
the most common applications for
marketers on the web today include:
* Blogging
* Social networking
* Wiki-style site building
* Online chat
* Vlogging
* Online events
* Social bookmarking networks
By seeing exactly what consumers
are looking for online, a business
or marketing team can even increase
their own exposure in the right
channels. Branding by increasing
exposure is an excellent way to cut
costs on marketing budgets; social
bookmarking is an inexpensive way to
simply ‘insert’ and include a brand
in a growing consumer activity.
At a very basic level, social
bookmarking allows users to create
a profile and share information.
When building a profile, users are
looking for other people with similar
interests. Any business or brand can
create an identity and join various
communities.
By doing so, they can reach well
beyond their target market and join
various networks after a few simple
steps.
It’s easy to attract and maintain a
steady presence by using the
following guidelines when developing
a submission:
* Make the content easy to read
and understand
* Offer useful tools
* Use keywords
* Make the best use of tagging so
users can find your information
with ease.
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