Tips For Rapid Increases in Online Profits
Ideas for boosting your Internet Business profits often need to come from someone outside of yourself, your friends, and family, and definitely need to be from ‘outside the box’ of conventional thinking …
Have you heard of Dan Kennedy? He’s a Master of Marketing. One of the top 5 ever.
In the league of Jay Abraham, or Clayton Makepeace, or Gary Bencivenga.
“Take bigger steps. Getting to each million dollars
can be faster, the bigger the average transaction
size. One million $1.00 steps required. Only one
hundred $10,000.00 steps. Or one thousand $1,000
steps. There are two paths to this kind of leverage.
First, improving the quality of your customers,
clients or patients by marketing to the affluent.
Most business owners cast a very broad net and
settle for whatever it produces - mackerel or
lobsters. Better to fish in the “rich ponds”, where
you find clientele with very low price/fee resistance,
and the ability and cheerful willingness to pay
premium prices…top dollar…for exceptional
service.
Second, learn and utilize creative price strategies
to increase transaction sizes as well as superior
marketing strategies to increase value of each
customer, via retention, ascension, and frequency.”
——-
Obviously, a little thought needs to go into what
Dan is exactly saying here. Its something that took
me quite some time to get into my thick skull.
What I did is write down on a piece of paper, what
Dan wrote & shared. I looked at my current business
and judged “what ponds am I fishing in”…
I also looked at other potential ponds that I
could fish in by offering a premium service. And,
I kept on digging through my business operations.
Starting to get the picture?
Geoff,
- - with gratitude to Dan Kennedy and the rest of the Masters.
